Friday, February 21, 2020
Compounds Assignment Example | Topics and Well Written Essays - 750 words
Compounds - Assignment Example The shampoo is used for pets and is not used for human needs. The shampoo is used to groom mainly dogs and horses and they are rendered fatal if consumed. This is due to the high iodine content which can cause iodine poisoning when consumed. Another iodine product that is commonly used is Kent Marine Concentrated Iodine used in aquariums. Iodine occurs naturally in plants and in some animals and animal products. Iodine easily attaches to organic compounds and this explains why the main sources include animals and plants. Many plants contain iodine as it occurs naturally on earth and when plants are growing, they absorb it from the soil. Iodine is more concentrated in water bodies as compared to the dry earth (ACP, 1996). For this reason, seaweeds are considered to be the richest in iodine concentration compared to other plants. Examples of such seaweeds include Nori, Hijiki, Dulse, sea lettuce, Kombu, and Wakame and they are all edible. Animals and animal products also contain natural iodine. Examples include sea animals, especially fish and shellfish, especially the ones found in salt water bodies. Milk and eggs are also a rich source of natural iodine. Food fortification technology is a common practice in the food industry. Table salt was among the first products to be iodized and its use is to supplement dietary iodine. Food fortification is aimed at achieving the required dietary intake of any given minerals. It is also aimed at improving the bioavailability of that given mineral by enhancing its absorption in the body. This technology utilizes the ionic form of Iodine (Iodides and Iodates). Iodization of animal products is also done so as to increase the natural source of iodine content in animal products. Iodine is also used in other fields. In the medical fields, radioisotope technology is commonly used in the diagnosis (Eagleson, 1994). This is referred to as nuclear medicine where a radioactive isotope is used to map the extent of the
Wednesday, February 5, 2020
Introduction to Marketing PowerPoint Presentation
Introduction to Marketing - PowerPoint Presentation Example outsourcing social media marketing services from the social media companies that have since been established and now, looking to dominate the industry. The overall market size for the social media advertising companies cannot be estimated precisely because to do so, one will need to count the ever-growing number of companies and institutions being established daily, and who essentially need to market their products. Thousands of existing companies and institutions are already outsourcing social media services, so an estimate of 50% of all businesses countrywide would be an appropriate market size, for now. 1. Placing adverts for companies and institutions on all the six most popular social media platforms. These include Facebook, Twitter, LinkedIn, Pinterest, Google Plus+ and You Tube. The choice of platforms to use depends on the social media sites preferred by the client and most importantly, the nature of products and serviced being advertised. 2. Content creation and campaign management services. In an effort to marketing a particular product or service, there has to be a campaign to sensitize its use and the content in that campaign needs to be original. 4. Research, monitoring and analysis of social media marketing.- success depends on your ability to measure and understand your efforts. Community measurement is an essential tool in social media marketing. 2. The top areas businesses want to flourish in are tactics and engagement processes - At least 89% of companies want to use the most effective social tactics and engagement plans for their social media audience. 4. Businesses want to make the most out of Google+ - While 54% of big corporations are using Google+, 65% of smaller companies want to know more about it and 61% plan on increasing Google+ activities this year. 5. Podcasting is on growth trajectory-Though only 6% of companies have utilized podcasting in their advertising, 21% plan to increase their podcasting activities this year. That is
Tuesday, January 28, 2020
International Business And Organizational Factors Apple Inc Smartphones
International Business And Organizational Factors Apple Inc Smartphones Global marketing is perhaps one of the most significant factors in todays business world since it has made tremendous changes in the way the business is carried out around the world. Globalization and international business have been central to the developments and radical changes in the recent years and it has deeply affected people, management processes, business and economy. A large number of companies went global to utilize marketing opportunities for the realization of their business potential by successfully establishing sustainable competitive advantages and better marketing position where as many firms have failed in their international expansion efforts as they didnt heed the basic tenets ingrained in the critical business environments. In todays increasingly competitive and international free market economy contexts, transnational exchanging of technology, infrastructure and demographic movement have become increasingly important (Johnson and Turner, 2003, p. 1). The ultimate outcome of this growing importance of international business is that a customer, no matter whether he lives in Europe, Asia, Africa or Australia, will be familiar with a large number of world-class brands like Apple, Cadbury, Coca-cola, Dell, Ford, HP, Nestle, Nokia, Toyota and so on. The effect of globalization is that new brands are seemingly born global, For this research paper, Apple Inc- specifically its Smartphone sector- has been chosen to conduct detailed analysis on the literature related to the international business and organizational factors. This research paper presents an analysis on internal and external environment of the chosen organization- Apple Inc and examines its strategies for international marketing in terms of effectiveness and usefulness for its international operation. International Business: The case of Apple Inc Apple inc, founded by Steve Jobs, Steve Wozniak and Ronald Wayne in the 1970s is one of the most internationally influential and highly successful companies of today. It is an American multinational company that designs, makes and markets PCs, portable music players, cell phones, software, computer peripheral and services. It markets through its own retailing, online stores and third party sellers (Sander and Slatter, 2009, p. 81, Linzmayer, 2004). Apple was the first mainstream marketer for personal computers and is still an important market player worldwide and it has become a niche player by setting the pace for ease of use, innovative design and customer loyalty. Apples story is that one off-hobby machines that a most talented electronic expert made for himself has eventually become the core of the global marketing of one of the most successful companies of all times (OGrady, 2008, p. 1) Most of high tech companies focused only on a particular line of product whereas Apple made it different that it manufactured personal computer, created an operating system that can run in it and designed various application and software programs that fits it, and more over discovered and established market for digital music players and Smartphone. Apple is not confined in a particular market; instead, it plays significant roles in various high competitive markets like PC, software, operating system, digital music player and Smartphone. With innovative design and product differentiation strategy, it has so far produced a number of various unique products including iMac, iLife, iTunes, iPad, iPod, iPhone and 3G iPhones. Apple is better known for its wise and visionary strategic thinking that has helped it overcome marketing and competitive issues. For instance, when it experienced significant financial loss of around $45 million in 2002, Apples visionary management took effective competitive strategies that could help it stay strong in the market. The strategic thinking of Apples management has always guided it to create a focal point for decision making to help it protect the organization from the ambiguous and uncertain situations (Walker, 2003, p. 4). Apples recent developments -iPhone and 3G iPhone- became some of the most discussed new technology outcomes of the recent generation throughout the world. Its strategies of ease of use, simplicity, efficiency and fun are the major factors that helped it make its Smart phones seem to be different species than that of its competitors (Newsweek, 2007) Tilmann (2010) reported that Apples share in the worldwide PC market is constantly increasing. It has become the fifth largest PC seller in the US market for the first quarter of 2010, shipping 1,398 milion Macs computer machines. Apple is the seventh largest cell phone marketer, holding 2.7% market share in the worldwide cell phone markets, having a 112.2% increase in mobile devise sales. Apple is the third largest Smartphone marketer in the world during the first quarter of 2010. (Gartner, 2010) Apple is going to release its iPhone OS and therefore it is expected that second quarter of 2010 will be a very important one for Apple (Gartner, 2010). Apple is spending huge on RD in order to provide its customers with products and services, made up of latest technology and innovation, with supreme quality and reliability. Carson (2008) reported that more than 500 million subscribers were offered a legitimate iPhone deal in the beginning of 2008, with a target of big gains from its international marketing. The launch of iPhone had thus created a massive global footprint. Apples international marketing of iPhone has been first channeled through SingTel of Singapore, Bharti Airtel of India, Globe Telephones of Philippines and Optus of Australia, adding 100 million potential customers to its brand. International marketing has been highly significant for Apple in recent years. Its global sale of PCs and digital music players have contributed major share of its total revenues. For instance, Apple posted revenue of $9.6 billion and a net quarterly profit of $ 1.6 billion in the first quarter of 2008, showing a gross margin of 34.7% from the 31.2% figure of the year of gross profit. International sales accounted for 45% of its total revenues (OGrady, 2008, 162). International Business Environment of Apple Inc This section of the research paper analyzes micro and macro environments of Apples international business. The SWOT analysis and PESTEL analysis are considered in this section to analyze international business environments both micro and macro levels. SWOT analysis of Apple Inc Analyzing both internal and external environments is vital in strategic planning because it can help management take decisive actions regarding resources allocation, measuring efficiency of operation and evaluating the productivity of employees. SWOT is a very useful technique for analyzing both micro and macro environments of a firm drawing together key strengths and weaknesses as presented internal (micro) analysis and opportunities and threats as presented external (macro) analysis (Beamish and Ashford, 2007, p. 42). Internal Environment: Strengths According to Datamonitors (2010) report, Apples total revenue has been increased to the highest record figure of $ 42,905 million in 2008 from 2007 total revenue of $24,578 million. This growth shows that its annual growth rate is 32.15% which is an outranking performance as compared to many other firms playing in the same market. Apple has very recently reported that its financial performance for the 2010 first quarter has been increased to $15.68 billion (Apple.com). When it comes to its focus on innovation, technology and RD, it is obvious that its focus on RD and its thrive on innovation has been a critical factor behind its success. Its RD spending for 2009 only was accounted to be $1,333 million (Datamonitor, 2010). Apple is highly rewarded for its unique brand success and brand loyalty. Datamonitor (2010) reported that Apples brand image has been im porved to the 20th position in 2009 from the 24th position of 2008 and 35th position of 2007. With a number of unique names, Apples products like iTunes, iLife, iMac, iPad and iPhone are not attributable to any brand other than Apple. This brand image and loyalty remains to be its major strength in its international markets. Internal Analysis: Weaknesses Design and manufacturing defects are major risks that many high tech electronic companies often face from its corporate customers and end users. As Apple is dealing with innovative products and advanced technology, any defects in its products can adversely affect its international business. For instance, Apple faced risks of defects with Ultracompact USB in 2008 causing it to exchange every components for new redesigned adapters (Datamonitor, 2010). Similarly, patent infringement seems to another risk, as common for high tech and Multinationals. In 2007 alone, Apple had to spend huge amount only for defending more than 47 patent infringement cases (Datamonitor, 2010). External Environment: Opportunities When it comes to Apples international business, the main opportunity that it enjoys is its growing market-share Apples Smartphone. It is still expected to grow further in the years to come. Apples Smartphone market has been valued as 15% of the total mobile market of 2009. It is estimated that Apples Smartphone market is likely to account 35% of the worldwide mobile market in 2012. Apart from this, touch screen device has been a trend among customers that in turn will be another opportunity for Apple in its global marketing (Datamonitor, 2010) Apples mobile PC is another species that recently attracted greater number of customers. The market for mobile PCs also is expected to increase in the coming years. Apples mobile PCs sales have been found to be increased by 15% in 2009. Both Smartphone and mobile PCs give greater opportunities for Apple and therefore it can grab the slices of these emerging hot markets by further enhancing quality, diversity, technology, innovation and designs. External Environment: Threats Self reliance for components is always a positive point for a manufacturer especially when it goes global. As far as Apples case is concerned, it is depending on third party components like DRAM, NAND and flat panel displays, that in turn not only bring chances of causing cost disadvantages but also raises issues of liabilities and components defects (Datamonitor, 2010). The competition in the worldwide market for PCs, software, digital music players and cell-phones is extremely rigorous. Apple is playing in such an environment where large multinationals like HP, Dell, Acer, Microsoft, Nokia, Fujitsu, Sony Ericsson are major competitors and going head on head with them is extremely challenging. PEST analysis of Apple Inc A better organization is one, which easily gets accustomed with changing business contexts. Changing business environments can be evaluated and understood only if effective analysis can be carried out. PEST analysis is an invaluable tool for analyzing external (macro) environment of a firm including competitors, suppliers and customers. PEST analysis divides a firms overall environments in to four, political, economic, social and technological (Gregory, 2000, p. 49). Apples external environments are detailed below: Political Environment Shenkar and Luo (2004) emphasized that the political processes faced by an MNE, let it be compliance, evasion, negotiation, cooperation and coalition building, are more difficult and problematic than that in domestic operation. It is mainly because; the number of political constituencies including government, union, political parties and interested groups are multiplied in international business environments (p. 175). As far as Apples case is concerned, its marketing in countries like China, India and other Asian countries are more likely to be affected by any changes in political and government policies can have significant impact on its business. Economic Environment When Apple chooses a specific entry mode to enter in to a country, it has to consider a number of economic and other factors. Economic factors in other countries like financial strength, exchange rate fluctuations, Foreign direct investment and related policies and other economic variables can also have significant influence on Apples international business. The growth of Apples market share in Smartphone and other sectors shows that it has been less affected by the worst financial downturn of the recent years as compared to other firms. Social Environment The significance of social and cultural factors to a firms international business cannot be overestimated. Consumers worldwide tend to become more attracted to Smartphone and touch screen devices. Even though the general social factors are positive for Apples Smartphone market in other countries, various other social factors like attitude towards foreign products, cultural entities and social values can up to an extent create challenges on its business (Shenkar and Luo, 2004, p. 150). Technological Environment Apples relentless focus on technology and innovation is its major strength that helps it gain better competitive advantages. Apples technology is its another positive factor because people worldwide tends to embrace latest technology quicker. Apple is introducing its 4G iPhone which is now expected to gain good sales across other countries as well. International Strategies of Apple Inc This part of the research paper relates to the major international business strategies of Apple inc. Apple strategies Innovative product design, Brand loyalty, Own store strategy and education sales are detailed below. Its strategies like complete solution and Product differentiation are intentionally omitted because, the specified sector for the research is Apples Smartphone sector. Innovative Design strategy Apples products like iPod and iPhone became widely known for its excellence in innovative product design and development. Apple was not a technology follower until 1990s. Steve Jobs realized that technology creation is critical to stay for long in a market and thence he made significant changes of Apples products lines after 1997 (Betz, 2002, p. 194- 195). This is how Apple has eventually become a technology creator and now created success stories of iPhone throughout its worldwide markets. When companies like HP and other players in hardware and software markets focused on lower costs and high volume sales, Apple focused on technology and product differentiation (Hoskisson, Hitt and Irelandl, 2008, p. 133). Apples international business is committed to bring high quality mobile communication, digital music players and video experience to its worldwide customers. Its business strategy is its effort to design and develop its own hardware products like iPhone with its own software, ease of use and innovative design being its major features (Apple Annual Report, 2009). Brand Loyalty Strategy Apple brand is one of the strongest in todays international market. A number of products like iPad, iPhone, iMac, iLife, iTunes and iDvd are clearly positioned in customers mind with Apple brand. Its strategy to design and develop innovative products have been closely related with its digital hub and thus to have gained a unique successful brand position among its customers. Apples brand personality is created with an emphasis on emotion, touching customers lifestyle, imagination, innovation, dream and aspiration (marketingminds.com). Apples brand is likely to change the lifestyle the people listen music, use mobile for communication and music needs etc (Cuneo, 2003). According to Keates and Clarkson (2003) Apples strong brand image and its loyalty only were the factors that saved Apple from being fully wiped out form the market when its managerial mistakes caused it to be closer to be bankrupted in 1990s (p. 43). When it comes to the brand positioning, Apple gains 50%. ADWEEKs (2009) study concluded that some customers are found that they couldnt live without Apples brand as it is highly inspiring to them. Readers brand choice was 50% Apple, 26% Google and 4% Starbucks (Brand of the Decade, 2009). Apples own store strategy Apple has been creating its own stores for the international marketing of its products including its Smartphone. Apart from online selling and third part sales force, Apple has used own store as a strategy for enhancing better distribution and by facilitating its customers enjoy music and other products and services. Its own stores are friendly places where customers have easy access to play and experience new technologies (insidecrm.com). Apple opened 34 its own stores in 2005 for a total of 135 and dramatically its international business by opening stores in Canada, three stores in UK and in Japan as well (OGrady, 2008, p. 129). Its own store strategy helps it gain more customers, attract them towards its products and technologies, provide better direct services and collect more accurate information from its customers. Education Sales Apples another strategy for its international business was education sale by focusing on selling its products and services to schools and universities and thus to spread its technology to the new generations. Students by seeing Apple products at schools or colleges become highly attracted to using or owning one for them and this is how Apple has been using education sale strategy for its marketing (insidecrm.com). Effectiveness of Apples Strategies This section of the research paper uses Porters generic Strategy (given in the appendix) to determine the effectiveness and success of Apples international business, mainly focusing its Smartphone market. The attractiveness of the firm and its position in industry are major factors that determine effectiveness. Apples case shows that it has been able to boost its market share for Smartphone in recent years. According to Porters generic strategy, cost advantage and differentiation are two major factors that determine strength of a firm. Apple has remained far positive with its market shares and larger number of shipping, and when considering Smartphone market, the market share was highly impressive. Apples RD is its main power that is a critical factor behind its differentiation; innovative design and technology focus strategies as well. Apart from its differentiation strategy, the major points to look at are 1) brand loyalty and 2) its iPhone buzz across the world. These both are major success factors of Apple Inc. Brand loyalty remains to be a strong advantage because it can help the company stay very strong in its international market. Similarly, the iPhone buzz throughout the world also has been a success factor that shows how far Apple has been gaining the international business and competitive advantages. Evaluative Conclusion and Recommendations Apart from the above-discussed Apples strategies, this part of the research paper recommends Customization facility and direct marketing as other two important strategies for Apple. Customers are different in tastes, requirements and lifestyles. They require different products at different features. A customer may require an iPhone with camera facility whereas the other may require it with additional inbuilt memory to store more songs. It goes like it. By facilitating customization, customers will be able to access Apple website, design their own products, select features for it, add specifications and finally order the goods. It will not only help increase the number of its customers, but also add more customer loyalty and satisfaction as well. Secondly, I would recommend that Direct marketing, by directly selling its products to the international customer, will be helpful to reduce middlemen costs and extra inventory handling too. It will help the company to make its products ultimately cheaper to the customers This research paper has highlighted the literature related to the Apples international business, mainly regarding it Smartphone sector. The paper has presented detailed analysis on the micro and macro analysis of Apples international business environment by using appropriate tools of SWOT and PEST analysis. The international business strategies of Apple are detailed in this paper, drawing the effectiveness of its strategies and operation.
Sunday, January 19, 2020
Comparing My Dad and Me Essay -- Comparison Compare Contrast Essays
Comparing My Dad and Me In a world of over six billion people, what could be more boring than a bunch of look-alike clones? Everyone on this earth shares certain traits with others. Each person, though, shares more similarities with some people than with others. Strong similarities can be seen most frequently among family members, most likely because people in one family come from the same gene pool. My dad and I represent prime examples of people who share a lot in common. Regardless of how much we resemble each other, though, we are different people and always will be. Setting aside the physical differences between my dad and me ââ¬â I am significantly taller but have a smaller build than he ââ¬â quickly reveals our similarities. Though the majority of our shared traits come as a result of the fact that I received many of his genes, our most important similarityââ¬â our faith in and fervent love for our Lord and Savior Jesus Christ ââ¬â does not exist in anyoneââ¬â¢s genes. Rather, this comes exclusively from God. Every day my dad goes out and fixes garage doors. Working in peopleââ¬â¢s garages on a daily basis, he gets numerous opportunities to talk to people. Just about every day, my dad has a chance to share his faith with others. Not only does he deal honestly and fairly with his customers, he frequently talks to them about his belief in God and explains why Jesus died 2000 years ago ââ¬â for them. Likewise, I often must defend my beliefs in school. In past English classes, we have had many debates on a great variety of moral issues and I have been able to give my stance on ââ¬Å"the issues,â⬠based on what the Bible, Godââ¬â¢s Word, teaches. Hopefully, I will have additional opportunities in American Government class and possibly even in English.... ...I. He does not mind confronting people when they do something with which he does not agree. I have a more difficult time confronting people. When I do, so as not to anger them, I beat around the bush rather than telling them blatantly that they are wrong. While my dad and I are very similar even in such little things as our mannerisms, our similarities do not in any way, shape, or form make us the same person. No two people are the same, in spite of all their likenesses. If we were all exactly alike, what good would we be? If we all excelled in construction work and could build anything from a shed to a skyscraper, who would prepare food? If everyone cooked, who would treat the sick and injured? More fundamentally, who would make the equipment used for cooking? People identify us by who we are, by our differences ââ¬â not by what we have in common with everyone else.
Saturday, January 11, 2020
Reflection paper Essay
Visiting the Daybreak Family Centre gave me the opportunity to learn more about social services in reality. Albeit not having the chance to interact with their clients because we were untrained, I had a fruitful discussion session with the social workers there. ââ¬Å"Learning in social work isnââ¬â¢t a linear process,â⬠shared one of the social worker. Theories though being taught in school ââ¬â seems like there is an accurate answer ââ¬â social work is not a mere transfer of learning. With real clients, it takes time to generate solutions. Some lessons can only be self-discovered through experiences. Since social workers usually deal with case-works, this provided me another insightful take-away of the importance of self-reflection ââ¬â which allows most practitioners to explore reasons they response in certain ways, helping to create self-awareness of own strength and weaknesses. Social workers too have attitudes, past and prejudices that will affect their resp onses to certain things. Without learning from oneself and acknowledge all these, it will be exceptionally difficult for social workers to assist clients effectively. These social workers shared that critical reflection allows them to form new perspective of the situation, understand themselves better and hence, advance. In social services, the importance of maintaining confidentiality and establishing professional boundaries could not be emphasizes enough. Also, bearing in mind, social workers cannot overpower clients, make assumptions or put own expectations on them. I have learnt that only when appropriate, can then a social worker take more control of clientsââ¬â¢ lives. Social services focus on clientââ¬â¢s self-determination. Clients ultimately have to be responsible of the decisions they make. Social workers cannot allow a particular incident to affect them so as to continue their profession. It is apparent that females mainly dominate the social work profession. It struck me on how this negatively impacted the manpower issue. In particular, the root cause of delinquency is the distant-father-figure at home. Theà general consensus that men are more likely to be receptive towards other men in this issue causes a greater demand for male social workers. Unless the society takes a step forward and change this delusion that social work is a ââ¬Å"voluntary-workâ⬠, not a profession, it will be rather difficult to ameliorate this situation. This general misconception has to be addressed meritoriously. On a side note, all the social workers I have meet were like angels, kind-hearted, understanding and never failed to wear on a big-smile!
Friday, January 3, 2020
Ancient Cultures Beliefs - 644 Words
Way back in the ancient cultures beliefsââ¬â¢ and faith played a major roll in their lifetime. It treasured the art that spoke to them and made them closer to god, since writing was not indicate back then. Some believed in only one god, some in many gods and some people believed in objects like animals, the sun, items and even the weather. After visiting the Kimbell Art Museum in Fort Worth and observing some of the ancient Egyptian art collection displayed, I have decided to pick the theme of God to inform about. After my research, I discovered new and different key points about the Egyptian beliefs in god and how it affects us in our world today. My first object is the Kneeling Statue of Senenmut, Chief Steward of Queen Hatshepsut, the second object is Red-Figure Cup Showing the Death of Pentheus (exterior) and a Maenad (interior) and the last object is the Head of a Ewe. The first object that I have picked while I was at the museum is the Kneeling Statue of Senenmut, Chief Steward of Queen Hatshepsut. It is said that it was created in the early 18th century between the years 1473-1458 B.C. The instant I walked in into the Ancient Egyptian collection I couldnââ¬â¢t take my eye off of that sculpture, due to that being it was probably the the darkest object there. The kneeling Statue of Senenmut was engraved from a grayish green stone, I like this object because, all the achievement and work that Senenmut have done in his life was carved all over this object. One of my dislikes isShow MoreRelatedEssay on Christianity vs. Greek Mythology1309 Words à |à 6 Pageshas been a very important part of history. It shaped many cultures and allowed us to better understand many civilizations. Two of these cultures are those of the Christians and Greeks. 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These two cultures perceived the worldRead MoreExamples Of Archetypes In Homers Odyssey1292 Words à |à 6 Pageswriting, contains many archetypes. The Odyssey is a 3,000-year-old epic written by Homer in Ancient Greece. It describes the adventures of Odysseus. As well as being found in The Odyssey, archetypes are evident throughout Greek culture. These archetypes depict the ideals and beliefs of the Ancient Greeks. Through Homerââ¬â¢ s use of archetypes in The Odyssey, the reader gains insights into Ancient Greek culture. Three major archetypes shown in The Odyssey include the archetypal characters the hero, theRead MoreExamples Of Archetypes In The Odyssey1291 Words à |à 6 Pageswriting, contains many archetypes. The Odyssey is a 3,000 year-old epic written by Homer in Ancient Greece. It describes the adventures of Odysseus. As well as being found in The Odyssey, archetypes are evident throughout Greek culture. These archetypes depict the ideals and beliefs of the Ancient Greeks. 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Thursday, December 26, 2019
American Antebellum Slavery And The Civil War - 1949 Words
The dictionary definition of an apologist is, ââ¬Å"one who speaks or writes in defense of someone or something.â⬠It also defines elide as to, ââ¬Å"to leave out of consideration.â⬠Two key terms to understand when talking about American antebellum slavery. One might put their soul at ease by the enduring thought that southern slaves were treated amicably; however, this is not the truth. Slave holders and their apologist alike wanted their fellow citizens to feel as though their slaves were conditioned to superior treatment and conditions. Eliding that free black life and slavery were synonymous...This could not be portrayed more inaccurately. Ira Berlin introduces Solomon Northup s memoir, 12 Years A Slave, depicting slaves as, ââ¬Å"cogs in a greatâ⬠¦show more contentâ⬠¦Moss might be used were it not that it directly breeds a swarm of flies.â⬠Superior conditions, indeed. The slaves work in the field ceased at sunset, but this only began their second shi ft. All slaves had some form of chore they were responsible for, whether feeding the animals or cutting wood; conversely, when they get to retreat to their lavish cabins, the plantation hands proceeded to kindle their fire, ground corn mean in a small hand-mill and prep their food for their next day of leisurely field work. There was no rest for the weary. The women were forced into sexual submissions by their masters. The riches do not end there; there is more, Berlin describes the demeanor of the slaves in their submissions, ââ¬Å"slaves learned to lower their eyes, take off their hats, and bare their heads in front of a white man ââ¬â the ââ¬Å"down-cast eyes and uncovered head ââ¬â in the attitude and language of a slave.â⬠Southern slaveholders in the 19th century were completely delusional...The claim, that their slaves were treated superior, was merely to ease their own subconscious; moreover, they presumed that this mentality would give them a chance to hide b ehind false pretenses, then maybe, the rest of the world would not get a glimpse into their sick and demented ways. However, slaveholders trying to persuade society of this mindset, are nothing more than awful jesters that are notShow MoreRelatedPeter Kolchin : American Slavery review1708 Words à |à 5 Pagesfrom John Hopkins University. He now specializes in nineteenth-century U.S. history, the South, slavery and emancipation, and comparative history. In his career he has written many books on slavery including Unfree Labor: American Slavery and Russian Serfdom and First Freedom: The Responses of Alabama s Blacks to Emancipation and Reconstruction (Peter Kolchin...). In 1993, his third book American Slavery was published and 10 years later a revised copy was released which featured a new preface andRead MoreThe Great Awakening Of The Antebellum Period1524 Words à |à 7 PagesThe Antebellum Period was the time after the War of 1812 and just before the Civil War (Lapsansky-Werner ). With the growing cotton plantation in the south, more slaves were needed and more slaves needed to escape (Antebellum Period.). While the Antebellum Period brought the Second Great Awakening and Westward Expansion, it is also known for the uprising of abolition and anti versus pro slavery arguments (Antebellum Period.). The antebellum period was overall a pivotal point in slavery and slaveRead MoreThe Rise of the Anti-Slavery Movement in the US Essay867 Words à |à 4 PagesThroughout the history of America, the struggle between white and black Americans is by the far the most complex and long standing issue. Beginning with first contact between white Europeans and Africans during the English colonial period, Africans were immediately labeled with terms including savage and heathen. During the Antebellum period, institution of chattel slavery in America certain ideas of what the black manââ¬â¢s role in society became widely known and accepted. Stereotype such as the SamboRead MoreAmerican Civil War and Religion Essay1155 Words à |à 5 PagesOne of the important subjects during the civil war was Religion even though it received minor attention until recent years. Historians have considered civil war an important story of war; however, religion rose as an important factor with many publications. For example ââ¬Å"Religion and the American Civil Warâ⬠is a collection of essays and poems by various writers (Harry S. Stout, George Reagan Wilson, etc.1) A survey of the civil war history from around 1970 to the present provides a very extensiveRead MoreEssay about The American Civil War688 Words à |à 3 PagesThe American Civil war was a series of transactions, or exchanges, between the North and the South. These transactions involved over 1 million Americans who put their lives at risk for the liberation of the countryââ¬â¢s slaves. These transactions were influenced by three paramount concepts: perspectives, values, and relative evaluations of costs and benefits. In the midst of this tumultuous period of time in American history, these concepts shaped not just the people themselves but the social, politicalRead MoreAmerican History: The Development of the Ironwork Industry in Alabama1088 Words à |à 5 Pages The perspective of many historians and textbooks usually consist of the same general understanding of specific issues in American history. For example, key events or battles such as _____, or common trends that aid in t he understanding of how society operated at that point in history. However, many American history textbooks avoid the topic of widespread manufacturing industries in the south, and their simultaneous development with the much more powerful agricultural industry. Set in the Deep SouthRead MoreThis Document Discusses The Narrative Of One Of The Most1136 Words à |à 5 Pages This document discusses the narrative of one of the most recognizable civil rights advocates, and the most famous African American abolitionist during the antebellum period of America s history, Fredrick Douglass. The excerpt is taken from one of the versions of Douglassââ¬â¢s autobiography, Narrative of the Life of Frederick Douglass, an American Slave, published in 1845-era Boston, Massachusetts. The original version of this excerpt could be found in his autobiography from pages 39 ââ¬â 43. This excerptRead MoreThe North And South Regions Of The United States1391 Words à |à 6 Pageshome to a state con gress and governor. However, during the antebellum period of the United States everything wasnââ¬â¢t as blissful as it is today. The antebellum period is the period after the War of 1812 and before the Civil War in 1861. Some people may say that the Antebellum period was a period of great awakening with a lot of prosperity because of manufacturing, while others may say it was a dark time in the nation s history due to slavery. During this time, the country was divided and was newlyRead MoreTraditional Views Of The Antebellum South986 Words à |à 4 PagesTraditional views of the Antebellum South oftentimes ignore class divides within the American South. African-Americans and Whites are oftentimes viewed as being divided by race with all Whites and African-Americans being equal. However these ideals ignore the seventy-five percent of southerners which did not own slaves and the steep divides between African-American slaves with different roles. Primary sources from authors who experienced the Antebellum South, the American Civil War, and, or ReconstructionRead MoreThe Effects Of Slavery In Soul By Soul By Walter Johnson1250 Words à |à 5 PagesWhen referring to the history Antebellum America, the two things that shape our country are the expansion of slavery and the expansion of the Market Revolution. In the novel Soul by Soul, by Walter Johnson, the author exploits the effects of slavery on the people involved with slave trade in the south. It also shows the reader just how vital slavery is to the Market Revolution, and how the consumers culture, in turn, shaped personal identities. Both slavery and the Market Revolution shaped presidential
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